“X and Y” brand names (brand names in the style of “___ and ___”) are everywhere. This construction has been around for a while—think Johnson & Johnson, Ben & Jerry’s, Abercrombie & Fitch—but lately you can’t stroll a mall or browse online without running into “and,” “+,” or “&,” particularly in apparel and food and beverage. …
Ten reasons there are so many “X and Y” brand names right now
By Erin Milnes
September 11, 2018
How Brands Are Built
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