“X and Y” brand names (brand names in the style of “___ and ___”) are everywhere. This construction has been around for a while—think Johnson & Johnson, Ben & Jerry’s, Abercrombie & Fitch—but lately you can’t stroll a mall or browse online without running into “and,” “+,” or “&,” particularly in apparel and food and beverage. …
Ten reasons there are so many “X and Y” brand names right now
September 11, 2018
By Erin Milnes
Share
RELATED NEWS
Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,...
07.18.2022
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake...
07.15.2022
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across...
06.28.2022
