There are times when a snappy descriptive name for a product or program can be just the ticket. And there are other times when you can be…well, a little too descriptive. As in the case of the mayor of Akron, Ohio, who had the bright idea of privatizing the city’s sewage system as a way of raising money for college scholarships, and branded the initiative with the name (get ready for it) Stools for Schools. Stools for Schools??? I guess it’s official now: our educational system is truly in the toilet.
Some Things Are Better Left to the Imagination
Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the...
When the World Health Organization announced in May 2021 that it would start using letters of the Greek alphabet to...