With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.
Listen to the podcast at Rattle and Pedal
Naming. What is it good for? An interview with Laurel Sutton of Catchword
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.
July 8, 2020
By Jason Mlicki & Jeff McKay
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