Naming. What is it good for? An interview with Laurel Sutton of Catchword

With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.
July 8, 2020
By Jason Mlicki & Jeff McKay

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With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant Laurel Sutton.

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