A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
As technology advances at an exponential rate and new products, ideas, and innovations are introduced every hour, something inevitable will happen. We will start to see and hear more names. More terms, more handles, more monikers. More brands jostling for a spot in our daily dialogue, more products vying to permeate culture and become part of our everyday lexicon. …
So, what’s with Silicon Valley’s penchant for naming subservient assistants after women and anything with financial smarts after men? With data suggesting that 90%+ of software engineers are male it is no surprise that 90%+ of new tech products are inappropriately gendered. Linguist Laurel Sutton hits the nail on the head: “The patriarchy will tell you that you want a guy to help you with your money and you want a woman to do stuff for you,” When naming your new borns resist cliched gender labels and think outside of the ‘1001 Baby Names’ box. …
