Laurel Sutton on Naming Panel on Thursday, May 3



The Harvard Club of Silicon Valley and the Dartmouth Alumni Association of Silicon Valley have invited me to be a member of a panel on naming. Here’s the information on the event, if you are so inclined to attend!

What’s in a Name?

Thursday, May 03, 2012
6:00 PM – 8:30 PM
University Club of Palo Alto
3277 Miranda Ave.
Palo Alto, CA 94304

Organized in conjunction with the Dartmouth Alumni Association of Silicon Valley.

Event details:

6:00 to 7:00 pm: Sign-in and networking; light appetizers
7:00 to 8:30 pm: Presentation and discussion

Are you starting a new company? Or launching a new product? Choosing a memorable name is a critical, yet frustrating, step. A good name can greatly impact how buyers perceive your company or product. And will your name invite legal trouble? Our experts will discuss linguistic, marketing and branding, and legal considerations in choosing a winning name. Learn how to avoid common mistakes and find the right name.


Lynn Nichols, University of California at Berkeley

Lynn Nichols is an Assistant Professor of Linguistics at the University of California at Berkeley and the founder of Odwit & Dub, a naming consultancy. Nichols was previously an Associate Professor of Linguistics at Harvard. She is an expert on word coining, word formation, the lexicon, syntactic theory, Native American Languages. Ms. Nichols holds a Ph.D. in Linguistics from Harvard University.

Rick Herrick, Salt Branding

Rick Herrick is the Founding Partner of Salt Branding. Salt provides integrated branding services that bring together strategy, naming, design, communications, interactive, and culture. Prior to founding Salt, Rick had extensive in New York, Los Angeles, and San Francisco working for Chiat/Day, Saatchi & Saatchi and Goldberg, Moser O’Neill, and Interbrand. At Salt, his clients have included Avaya, Coca-Cola, Jawbone, Microsoft, Polycom, Ventev and many others. Showing his left and right brain tendencies, Rick holds a BA in Music and Economics from Dartmouth College.

Laurel Sutton, Catchword Branding

Laurel Sutton is Principal Lead and co-founder of Catchword Branding, a nationally respected naming consultancy. Catchword works with innovative brands like Cisco, Adobe and Roche. Laurel testifies in court as an expert witness on naming and branding. She also has an inexplicable passion for MythBusters on the Discovery Channel. Laurel was the first person ever to earn a B.A. in Linguistics from Rutgers University, where she also majored in English. She is working towards her Ph.D. in Linguistics from University of California at Berkeley.

Soyeun Choi, Attorney at Law

Soyeun Choi advises companies on business and intellectual property law matters. Soyeun advises clients at the inception of their brand identities and guides them through the trademark prosecution process. In addition to her busy practice, Soyeun is President of the Palo Alto Area Bar Association, Co-Chair of the Newsletter Committee of the Asian American Bar Association, Chair of the Intellectual Property Committee of the San Mateo County Bar Association, and past Vice Chair of the Diversity Committee of the San Mateo County Bar Association.


Young Alums (Classes ’07-’12): $15 (please register as a guest and we will refund you at the door)

Price: $40
Price for members: $25

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