How to Pick the Perfect Name for Your Company

The name of your business is the first thing customers see and hear. Choosing the wrong one could spell disaster for your new company or lead to stalled growth later on.
February 2016
By Rachel Rabkin Peachman

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The name of your business is the first thing customers see and hear. Choosing the wrong one could spell disaster for your new company or lead to stalled growth later on.

Think about what you want to represent now and in the future, says Maria Cypher, principal of Catchword, a naming firm in San Francisco.

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