[Today it was announced that the Russian energy giant Gazprom would enter into a joint venture with the Nigeria National Petroleum Corporation. The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in Nigeria.]
Apparently Gazprom, a Global 500 company with nearly 400,000 employees (no exaggeration) doesn’t have a single marketing person who speaks ENGLISH or is even remotely familiar with American slang. YO! Gazprom! I don’t mean to be dissin’ ya’ll, but Shizzle! What the hizzle??? Nigaz??? I might just have to shoot the five witcha, or at least sick the naming po-pos on ya. Again: Nigaz???? Have you NO skrilla to do some of that linguistic or cultural screenin’?? Were you guys crunked up when you thought of that name??? Look, I gotta bounce, I got some, well, stuff I gotta do, but damn, Gazprom. Nigaz?? That sh*t’s cold. Hire a naming company next time.