Dot-com names get dottier

Share

Catchword-Logo-Social-Profile-Circle-2-320

One might think Catchword recently participated in a press junket, what with all the great articles on naming we’ve been quoted in lately.

The latest example of Catchword offering it’s unique opinion on naming is in today’s LA Times piece titled Dot-com names get dottier. Once again, our very own Burt Alper offers his sage opinion on dot-com naming and brand naming issues:

“Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be,” said Burt Alper, co-founder of Catchword Branding in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). “Now, it’s about sounding different and standing out from the crowd.”

RELATED NEWS

Catchword Branding is an agency that provides sustainable branding strategies and solutions to diverse clients worldwide. They specialize in creating...
12.07.2023
Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off...
11.20.2023
Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...
11.11.2022