For an unprecedented fifth year, Catchword has been ranked the top naming firm worldwide by Clutch, the leading provider of B2B agency ranking and reviews, in its annual Leader Award report.
The report lists the top 15 agencies in three branding categories, including naming. Clutch Sales Development Representative Nate Weavill explained, “These leaders represent the best of the best in their respective categories. We’ve been blown away by the creativity and drive exhibited by these companies.”
With 63 reviews from well-known brands such as NBC Sports Group, Corning, and PwC, and despite steep competition from thousands of agencies, Catchword’s expertise, brand presence, award-winning portfolio, and consistent 5-star reviews have kept the company in the #1 spot every day since Clutch began recognizing leadership in naming.
“Clutch is honored to recognize Catchword as the top naming agency for five consecutive years. This achievement shows the company’s experience, customer satisfaction, and commitment to delivering creative work.” said Clutch Content Editor Anna Peck.
The Catchword Team couldn’t be more thrilled. Catchword principal and co-founder Maria Cypher observed, “Each time Clutch has ranked Catchword best in the world, we’ve been delighted, but the 5-year award is truly exceptional. I’m both humbled and prouder than I’ve ever been.”
Clutch utilizes a rigorous selection methodology to determine the top-performing B2B companies. In addition to evaluating services offered, clients, market presence, and brand reputation, the Clutch analysts conduct in-depth interviews with clients and partners. These conversations are turned into detailed case study reviews, not just star ratings, which offer deep insights to potential customers and ensure that the agencies profiled truly deliver the goods.
“Many of our clients find us through Clutch because of its detailed reviews and ranking methodology, which makes this recognition especially rewarding,” noted Catchword principal Mark Skoultchi. “We are so grateful to our clients and partners for taking the time to offer their feedback. We wouldn’t be here without you!”
Cypher noted that while Catchword has remained consistent over this period, the naming industry itself has not. “What was once a tiny niche specialty has exploded into a highly competitive field over the past five years.” Only 159 agencies offered naming when Clutch started tracking it in 2017. More than 4,700 are listed today.
The branding category has also grown exponentially, with more than 30,000 agencies now listed for branding services on the site. Over the past few years, Clutch has recognized Catchword as a standout agency for the entire branding field (of which naming is a subset), ranking the agency #1 for the category in 2019 and 2020.
Washington, DC, based Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.