Clutch names Catchword a worldwide leader for 2020: #1 for branding and #2 for all B2B services combined

By Catchword

December 10, 2020

Once again, Clutch, the foremost ranking and review site for B2B service providers, has recognized Catchword as the #1 company worldwide for branding and as a Clutch Global 1000 agency—the reviewer’s most exclusive award.

The Global 1000 includes leading companies from around the world across all B2B services ranked by Clutch, including SEO, web development and design, app development, IT, and business services as well as advertising and marketing. Fewer than the top 1% of agencies make the cut. In 2020, the pool of competitors included more than 200,000 companies from 35 countries.

The Branding Agency category incorporates companies that offer specialized branding skills, such as naming, as well as general branding services.

“Well over 30,000 firms are profiled for branding on Clutch, and Catchword ranks highest … wow,” said Catchword principal and co-founder Maria Cypher, “but what really blows my mind and makes me prouder than you can imagine, is our position as second in the world amongst 200,000+ B2B service providers.”

The Branding Agency Award was new last year, when Catchword also took the top spot, a complement to the Naming Agency Award that Catchword has captured every year since the competition began in 2017.

The Clutch Global 1000 is in its third year, with Catchword moving up to the #2 position in 2020, from #3 in 2019 and #9 in 2018.

For all its awards, Clutch analyzes each company across four criteria:

  • Recency, number, and quality of Clutch-verified reviews
  • Portfolio of clients
  • Services offered and experience providing those services
  • Brand reputation and market visibility

“Each year, our company takes the time to highlight the top tier industry leaders in the global B2B market,” said Clutch Founder Mike Beares. “With an impressive background of projects, responsive customer service, and superior skillsets in their fields, these companies have proven time and again that they’re the best choice when selecting a B2B provider.”

Catchword principal Mark Skoultchi weighed in on the importance of clients to the Clutch ranking: “I can’t emphasize enough how grateful we are to our clients for the consistently fantastic reviews we’ve received through the Clutch platform. It is entirely because they took the time to talk with Clutch analysts that Catchword’s renown continues to grow and that potential new clients can find the partner they need.”

Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, more than half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

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