Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

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Catchword founder and executive creative director Maria Cypher was quoted in the CBC’s story on the new .eco top-level domain:

Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could change the internet and maybe even help the planet. The prelude, perhaps, to nothing but a hangover.

But for Trevor Bowden and Jacob Malthouse, that night in 2007 was the start of a multi-year quest to secure soon-to-be-released online real estate: the domain of .eco, which they believed could be an asset to the environmental movement. “We knew that there was this opportunity coming up,” recalls Malthouse….

It’s hard to say which new domains will catch on, and “.com is still king,” said Maria Cypher, principal and creative director at Catchword Branding, who has created names for Starbucks and Fitbit, among others. “We feel [.eco] stands a really good shot of being one of the real successes,” she wrote in an email, because it’s short, pronounceable and meaningful. It’s a term that is widely understood to mean environment, sustainability, green … things that are important to a huge number of people.”

Read the full story and hear what else Maria has to say: How .eco domain was won: Meet the Vancouver team behind the internet’s new green turf

Catchword founder and executive creative director Maria Cypher was quoted in the CBC’s story on the new .eco top-level domain:

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