Catchword’s Maria Cypher does the math on “+” brands in Time Magazine

“'The value of + is that it implies more, better, premium,' explains Maria Cypher, ... 'without being specific as to content, scale, or degree of premium-ness.'

Share

Time_logo_red-700x227

Time logoTime Magazine tapped Catchword cofounder and executive creative director Maria Cypher to offer expert insights into the plus sign’s rise to power in brand names and beyond. From entertainment and social media (Disney+, Google+) to fashion (Foley + Corinna, Mizzen+Main) to plain old PB+J, the plus sign has supplanted the ampersand, “‘n,” and “and.”

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher … , ‘without being specific as to content, scale, or degree of premium-ness.’ It suggests customers will be getting something extra without making it at all clear what that extra thing might be.”

Read the full story at Time.

And for a broader exploration of the appeal of “X and/&/+ Y” brands, check out this analysis by Alex Kelley, 10 reasons there are so many “X and Y” brand names these days.

RELATED NEWS

Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...
11.11.2022
What’s in a name? A lot, when it comes to small-business success. The right name can make your company the...
09.05.2022
When the World Health Organization announced in May 2021 that it would start using letters of the Greek alphabet to...
08.11.2022