Catchword’s Clutch double-play: #1 for naming, #1 for branding

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi.



With an unprecedented fifth year at #1 for naming and 2+ years at #1 for branding, Catchword retains its commanding lead for verbal identity services on Clutch, the foremost site for B2B agency ranking and reviews.

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi. “We couldn’t be more grateful for the glowing reviews so many of our clients have taken the time to offer.”

Clutch evaluates each agency through questionnaires and in-depth phone interviews with vetted customers, along with an analysis of market presence and overall experience. The client and project details in these reviews provide valuable, specific insights for potential clients and are thus more useful than simple testimonials or star ratings alone.

Catchword’s 64 verified reviews from clients such as Corning, Plantronics, and PwC averaged a perfect 5 stars across the four categories of Quality, Schedule, Cost, and Willingness to Refer—landing the agency in the top spot in a field of 4,866 naming firms and 30,917 branding firms.

Clutch recognizes the top agencies in each category with annual awards as well as a monthly assessment and ranking. The Branding Agency Award has been given each December since 2019, and the Naming Agency Award, announced in March, since 2017. Catchword has captured the top spot for both categories since they were created for displaying “skill, creativity, and a commitment to producing the best possible results for their clients.

Additionally, each December Clutch honors the highest ranked agencies around the world across all B2B service categories with its exclusive Clutch Global 1000. Catchword has also received this honor every year, moving from #9 in 2018, to #3 in 2019 to #2 in 2020 among more than 200,000 agencies in 35 countries.

“Each year, our company takes the time to highlight the top tier industry leaders in the global B2B market,” said Clutch Founder Mike Beares. “With an impressive background of projects, responsive customer service, and superior skillsets in their fields, these companies have proven time and again that they’re the best choice when selecting a B2B provider.”

For all its awards, Clutch analyzes each company across four criteria:

  • Recency, number, and quality of Clutch-verified reviews
  • Portfolio of clients
  • Services offered and experience providing those services
  • Brand reputation and market visibility

Clutch is the leading ratings and reviews platform for creative, IT, marketing, and business service providers worldwide. Each month, more than half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the US and has been listed as a top 50 startup by LinkedIn.


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"We couldn't be more delighted and proud to see these names recognized by such an esteemed international competition," said Catchword principal Mark Skoultchi.