Catchword Featured at AOL: Best and Worst Business Names for Your Small Business


Bad Good

I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. Here’s a taste:

You won’t be able to please everyone when naming your business, but there are some strategies you can follow to ensure you pick something lasting and effective. “The name is the foundation of the brand,” says Laurel Sutton, principal and co-founder of Catchword, a naming agency in San Francisco. “The right name can do a lot of the heavy brand lifting for a company with little money for marketing and help ensure its survival.” Here, Sutton provides some do’s and don’ts every entrepreneur should consider.

It’s full of naming goodness! Click through to read the rest of the article here.


In a recent interview, Catchword’s co-founder and principal creative Maria Cypher discusses branding, naming, Catchword history, and the future of...
Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off...
Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...