Can you hear me now?: Telecom branding tips


I have here two key tenets of global branding, related to Telecom branding.  Hold these close to your heart!

1) Good brands don’t cover up bad service (more likely, bad service will kill any brand).

2) If the competitive field is level (everyone basically offers the same features and benefits), your brand is the one thing no one can copy (so protect it, invest in it, and make sure everyone knows about it).


In a recent interview, Catchword’s co-founder and principal creative Maria Cypher discusses branding, naming, Catchword history, and the future of...
Whether you’re a fan of the drug name Zepbound or, like one X user, think it sounds like “an off...
Awards are a great way to boost your business’ accolades and credibility. Here’s how UpCity customers are taking charge. Awards...