Brand naming in Silicon Valley is convoluted

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.
July 24, 2017
By Dominik Bosnjak

Share

Catchword quoted about company naming in Android Headlines

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry nowadays, with Larry Page reportedly being fascinated with googol, a number consisting of one and a hundred zeros, and ultimately deciding for a play on that word as the name for his Internet search company.

The industry changed a lot since the mid-’90s and entrepreneurs now hire experts to come up with unique names for their companies and products that they believe do a good job of reflecting both their offerings and actual values; experts like Operative Words, an Oakland, California-based naming company whose COO Anthony Shore personally named everything from Qualcomm’s Snapdragon system-on-chip (SoC) lineup to Samsung’s Instinct phone and a number of Fitbit-made wearables like the Blaze and Surge. …

…Depending on the project, hiring a team of independent naming experts can cost between $6,000 to over $100,000, as recently revealed by Catchword Branding’s Creative Director Maria Cypher….

Full story

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.

RELATED NEWS

Maria Cypher is the Creative Director and co-founder of Catchword and has kickstarted iconic names like Upwork, VW Atlas, Asana,...
07.18.2022
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake...
07.15.2022
After two years of instability, we’re starting to truly understand the full impact of COVID-19 on the worldwide economy across...
06.28.2022