When a little baby boy came wailing into the world on Sept. 12, 2005, his birth made headlines far from his home in Sweden.
Oliver Christian Google Kai’s quirky techno name caught the attention of blogs across Europe and in the United States, and the search giant itself even published its own post, writing “we wish him long life and good health, and hope his schoolmates aren’t too hard on him.” …
Laurel Sutton, co-founder of professional naming company Catchword, says that names given for publicity or prizes rarely stick. And without an official sponsorship, a brand might not want the attention of having a baby named after it.
“Unless the company is sponsoring it, they would likely feel a bit ambivalent about it,” said Sutton. “On the one hand, it gets them more publicity and you want brand evangelists. But on the other, what if that kid grows up to be a serial killer? Companies like when their brands are used in ways they can control.” …
Laurel Sutton, co-founder of professional naming company Catchword, says that names given for publicity or prizes rarely stick. And without an official sponsorship, a brand might not want the attention of having a baby named after it.
