Our extensive company naming experience covers startups to Fortune 500 in every sector: beverages and biotech to food and finance. We have created names for new businesses, mergers, spin-offs, and companies reinventing themselves.
We’ve been asked how product and company naming projects differ. Although there are many similarities, company naming is usually more complex and logistically challenging, with more stakeholders (sometimes all over the world) and greater legal and domain-name requirements.
To ensure our clients clear these myriad hurdles, Catchword has developed a naming process of best practices at every step:
- Immersion: Our upfront meetings ensure immersive understanding of business objectives and elicit hard-to-articulate name preferences.
- Creative: During name development, we create a staggering number of candidates, covering every viable name message, construction, and tonality (because sometimes you don’t know what you want until you see it).
- Screening: Our trademark and linguistic screening phases are equally comprehensive.
In addition, the decision to adopt a company name can be emotional and highly personal. Generating consensus is often harder. Company names must work across geographies and languages, survive changing business models, and align with—or even help establish—a company culture. We work closely with our clients to ensure our process responds to their needs as effectively as our name candidates. Take a look: Company Names Portfolio.
How can we
Developing a fantastic brand name is not easy, and not something most people—even seasoned marketing professionals—do very often. We’ve got you! Our two decades working and thinking about branding have yielded some wisdom, which we share below and in our Insights & Resources. If you don’t find what you’re looking for, reach out. We’re happy to chat.