Catchword Key Facts

Catchword is an award-winning naming agency founded in 1998, with offices in California and New York. Here are key facts about our agency:

» The #1 ranked naming agency (2017–2021) on leading ranking and review site Clutch. In 2021, we led a list of nearly 5,000 agencies.

» Winner of multiple awards for naming excellence:

  • Top Honors at the London International Awards (LIA) – verbal branding
  • 3 Transform Awards – brand naming and naming strategy
  • 2 Gold Hermes Creative Awards – brand naming
  • 2 Gold MarCom Awards – brand naming
  • Gold MUSE Creative Award – corporate identity/brand naming

»  Completed 1,300+ naming projects for more than 650 clients.

»  Clients include well-known companies such as Asana, Unilever, Starbucks, Fitbit, Wells Fargo, Allergan, Kellogg’s, Dunkin’, Volkswagen, Safeway, The Home Depot, and Aetna, with retainer or multi-year relationships with Corning, PwC, Indeed, Plantronics, Intel, HP, Hitachi, Cisco, Allstate, McDonald’s, and more.

»  Core capabilities:

»  Other capabilities:

»  Design capabilities through our trusted partners:

  • visual identity design (logo, corporate identity systems)
  • website design
  • digital UI/UX design
  • marketing collateral design
  • label and packaging design
  • environmental design
  • brand style guide

»  Global creative and linguistic reach: U.S. member of the Global Naming Network (GNN), with agency partners in major business regions of the world.

»  Team consists of seasoned naming professionals, with experience in linguistics, advertising & marketing, business, media & communications, and law. Principals have each spent 25 years in naming.

»  Portfolio reflects extensive experience across business sectors, including Technology (B2B and B2C), CPG, Healthcare, Biotech, Food & Beverage, Finance & Professional Services, Automotive, Lifestyle, and more.

»  Best-practices naming: two weeks per year dedicated to innovation.

»  Proven partnerships with trademark attorneys, design and packaging firms, market research agencies, and other branding professionals.

»  Offices in the historic Tribune Tower in Oakland, CA (just outside San Francisco) and on West 19th Street in New York City (the heart of the creative Chelsea neighborhood).

»  Frequently quoted in publications such as The New York Times, Vox, Fortune, San Francisco Chronicle, The Washington Post, Time, and CNBC.