Catchword Key Facts

Catchword is an award-winning naming agency founded in 1998, with offices in California and New York. Here are key facts about our agency:

» The #1 ranked naming agency on Clutch.

» Winner of a London International Award (LIA), taking top honors in the LIA competition in verbal branding, two Transform Awards for excellence in creative naming and naming strategy, a Hermes Creative Award (Gold in naming), and a MarCom Gold award for naming excellence.

» Completed 1000+ naming projects for more than 500 clients.

» Clients include Starbucks, Unilever, Fitbit, Wells Fargo, Volkswagen, Walgreens, Abbott, and Nike, with retainer or multi-year relationships with Corning, Plantronics, Intel, HP, Hitachi, Cisco, Allstate, McDonald’s, and more.

» Core capability: product, service, and company brand name development, including masterbrands, sub-brands, spin-off brands, ingredient brands, platform brands, and division brands.

» Other capabilities:

» Global creative and linguistic reach: U.S. member of the Global Naming Network (GNN).

» Team consists of seasoned naming professionals, with experience in design, advertising, business, and law. Principals have spent more than 20 years in naming.

» Portfolio reflects extensive experience across business sectors, including Food & Beverage, Technology (B2B and B2C), CPG, Healthcare, Biotech, Automotive, Lifestyle, and more.

» Best-practices naming: two full weeks per year dedicated to innovation.

» Proven partnerships with trademark attorneys, designers, packaging firms, and other branding professionals.

» Offices in the historic Tribune Tower in Oakland, CA (just outside San Francisco) and on West 19th Street in New York City (the heart of the creative Chelsea neighborhood)

» Frequently quoted in publications such as The New York Times, Mental Floss, San Francisco Chronicle, Washington Post, and CBC News.