Insight Categories: Product Naming

This item was originally published on January 16th, 2010 at Fast Company. In my last blog I joked that Groupon,

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago,

There was news yesterday that HP has file for three new trademarks for mobile phones. This gives hope to the

I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just

This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people

We were recently hanging out in the Cadence lobby and we saw a great display of our naming work. We

Like any self-respecting naming expert I want my kids to become naming experts when they grow up (currently, 5 and

This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial

A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets