Insight Categories: Product Naming
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
07.06.2011
– Articles
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
06.29.2011
– Articles
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
06.22.2011
– Articles
If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of...
06.21.2011
– Articles
People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine,...
05.26.2011
– Articles
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
05.25.2011
– Articles
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that...
05.10.2011
– Articles
Sometimes I may laugh or shake my head at a brand name that misses the mark, but it’s rare that...
05.04.2011
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all...
04.21.2011
In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh...
04.14.2011
– Articles
