Insight Categories: Product Naming

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g.,

Let’s just say you came up with a computer chip that was able to mimic the thought processes of the

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

Enter the Clean Green Certified Program, an organic certification program for pot growers and their “produce”. Started in 2004 (so

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product