Insight Categories: Product Naming

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that

This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development

Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its

When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of

Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog.

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping