Insight Categories: Product Naming
B-
Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely...
10.26.2011
A
Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog....
10.06.2011
C
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping...
09.21.2011
C-
I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g.,...
09.12.2011
B
Let’s just say you came up with a computer chip that was able to mimic the thought processes of the...
08.31.2011
B-
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they...
08.24.2011
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
07.27.2011
– Articles
Enter the Clean Green Certified Program, an organic certification program for pot growers and their “produce”. Started in 2004 (so...
07.26.2011
– Articles
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming...
07.21.2011
– Articles
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product...
07.20.2011
– Articles
