Insight Categories: Product Naming

X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that

Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names.

This item was originally published on June 24th, 2010 at Fast Company. I don’t have an iPad yet, but I

Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned

There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff

I stumbled upon the exciting news of a new Japanese space yacht that will use sunlight-particle propulsion sails. This technology

This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft