Insight Categories: Fun Stuff

I won’t try to hide the fact that I have seen the two Twilight movies and I’m likely to see

Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned

I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.

I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both

There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a

What would you call a movement to help girls break out of constrictive gender roles? This UK group came up

When does a word with negative connotations make a great name? For starters, when it’s genuinely relevant to the product

I stumbled upon the exciting news of a new Japanese space yacht that will use sunlight-particle propulsion sails. This technology