Insight Categories: Branding

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that...

Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular...

What would you call a movement to help girls break out of constrictive gender roles? This UK group came up...

When does a word with negative connotations make a great name? For starters, when it’s genuinely relevant to the product...

This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her...

Have you seen Burger King’s new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost...

The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be...

It makes sense that the granddaddy of social networks would try to prove it was hip with one last hurrah....

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding...

Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to...