Industry: Lifestyle

Toyo’s tire line that provides extended tread life for a wide range of cars and minivans

Lines of pants, features, and types of fabric for one of America’s most beloved casual wear brands

LeapFrog's gaming hand-held for kids in grades 1–4 that customizes learning while making it fun

Gymboree's line of fashionable, affordable kids’ clothes and retail stores

Naming strategy, architecture, and development for Converse's iconic Chuck Taylor All Star sneaker brand

Carefree's pantiliner system, which guides women to the right level of pantiliner protection for their needs

Nighttime version of J&J’s Carefree Pantiliners with the comfort and softness of fine apparel

Weight Watchers’ ultra-personalized program for healthful eating, fitness, and fulfillment

Enviroscent’s innovative system that allows people to customize room fragrances using Infused ScentSticks™

Naming the innovative LED lighting and intelligent cooling systems for Sub-Zero's premium refrigerators