Industry: B2C Tech

Consumer technology company naming

Ripple Networks

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Quisitive product naming by Catchword

Quisitive

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information

Querius company naming by Catchword

Querius

Domain name for Querius, a startup and its search engine, which delivers more relevant results to sophisticated users

QODE

Belkin's ultra-efficient, ultra-slim, and ultra-cool keyboard that coordinates seamlessly with the iPad Air

Promptu

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

PipSqueak product naming by Catchword

PipSqueak

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

Adobe Photoshop Elements

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

Palm Prē

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Optality company naming by Catchword

Optality

Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights

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