Industry: B2C Tech

Promptu

AgileTV’s voice-activated and server-centric voice recognition technology that lets TV viewers search for favorite programs

Plantronics (now Poly)

Streamlined naming architecture and strategy for a strong masterbrand

PipSqueak

Small Bluetooth device that alerts cellphone owners to incoming calls and other events

Adobe Photoshop Elements

Adobe’s smaller-lighter-friendlier version of Photoshop (for non-professionals)

Palm Prē

Palm’s new smartphone, which has a prescient ability to anticipate users’ needs

Optality

Startup and its analytic engine that aggregates and synthesizes a person’s data to find patterns and insights

MX Unleashed

THQ's off-road motocross racing game, hailed as "even more fun than the real thing"

Nimbler

Helped name a company and its app that matches transportation demand with supply

Online Guardian

Trend Micro’s software that lets parents monitor their kids’ Internet and social media activity and take steps to protect them

Masterpix

Corning’s technology that turns photos into vivid, everlasting art by printing them on break-resistant glass

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