Industry: B2C Tech

Fitbit Force

A fitness wristband to be reckoned with, featuring an easy-to-read OLED display

Versalume

Corning spin-off that develops smart, integrated solutions based on Fibrance light-diffusing fiber

Engage

Verifone's suite of of interactive, commerce-enabling payment devices

Plantronics Backbeat Pro

Top-of-the-line, wireless headset for home and office use from audio giant Plantronics

Vivaty

Renamed Media Machines, whose innovative technology enables livelier, richer 3D virtual worlds (vivid + activity)

Ripple Networks

Renamed ActiveMaps, whose in-store screens deliver news, weather, entertainment, and customized content

Skyrider

Renamed tech company cRight to reflect its move beyond copyright enforcement to P2P content-sharing

Shomi

Video-on-demand platform for two of Canada’s biggest media/telecom companies, Rogers and Shaw

Scriptive

Domain name for Scriptive, a software company and its app that helps people find Christian scripture personalized to their needs

Quisitive

The only trademark search app for the iPhone, which also allows users to screen brand names and get brand information

Don’t know your Aphesis from your Euphemism?