Global Partners

Wherever you go, there we are.

 

Our strategic alliances with leading naming agencies such as Labbrand in China and Werner Brandl in Germany provide our clients with valuable global resources–without depleting their own. Whether it’s creative collaborations with France and Spain, or critical linguistic input from Switzerland and The Netherlands, our partnerships with like-minded naming agencies around the world allow us to provide our international clients with truly global creative and screening services.

Want to make sure that interesting but oddly coined word doesn’t mean something inappropriate in Shanghainese? Worried that maybe your final name candidate doesn’t deliver your desired associations in Argentine Spanish? Rest easy, friend, we’ve got you covered. Our global capabilities include linguistic expertise across North and South America, Europe, South East Asia, Australasia, Africa, and the Middle East. For a complete list of linguistic capabilities, please click here.

And, because Catchword clients have access to these services on an as-needed basis, they don’t have that nagging feeling that they are somehow indirectly funding their naming company’s latest architectural expenditure. Clients comment: We like this.

How to Create Great Product and Company Names.

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Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy for an adjacent computing facility in southern Morocco, one of the world’s windiest regions. Catchword worked closely with the company team to develop the name Soluna earlier this spring.

Catchword-named Soluna makes headlines

The Company

Mining cryptocurrency and other blockchain operations require huge amounts of energy. According to Digiconomist, as of this June, Bitcoin mining alone consumed electricity equivalent to almost 10% of China’s annual usage. This tremendous demand puts an unsustainable strain on local grids and the planet’s energy resources while increasing the use of cheap but damaging fossil fuels.

In response to this ever-growing problem, Soluna was formed by private equity firm Brookstone Partners to integrate renewable energy production and processing-intensive computer operations like blockchain and offer an alternative to low-cost, harmful fossil fuels. Because the power will be efficiently generated on site, “Our power cost will be among the lowest in the world,” said John Belizaire, Soluna CEO, to Bloomberg. The company plans to eventually develop renewably powered centers around the globe.

The Name

Catchword-named Soluna makes headlines“Our goal was to create a name that represented our ethos, our ambitious plan, and one that was unique in our field,” said Belizaire in a blog post about the naming process. “Soluna elegantly meets our brand objectives.”

A coinage of sol and luna [“sun” and “moon” in Latin], Soluna tells a rich story, evoking humanity’s most fundamental aspirations – looking up to the great light in the sky. Little is as permanent as the sun and moon, yet their cycles are dynamic. Pairing sun and moon suggests a scalable, stable source of power at all times, day or night.

The sun is ultimately the source of all life, energy, growth, transformation. The logo’s use of a triangle, the symbol of change (delta), for the final a in the name further expresses the transformational nature of the brand. Soluna expresses the renewable resource of solar energy, while more generally evoking the sustainability and beauty of the natural world.

Catchword-named SolunaThe name recalls “solution,” which the company provides to the problem of evolving technology’s increasing energy consumption. The name also recalls “una” (one), suggesting the comprehensiveness of the company’s all-in-one energy production and computer processing model.

Soluna expresses the brand’s humanity and compassion, while the name’s Latin base suggests seriousness and intelligence. The alternating consonant-vowel-consonant-vowel construction and initial sibilant convey flexible strength and make the word easy for an international audience to pronounce. The Latin base also makes it easy for a global audience to understand and remember.

Catchword-named Soluna makes headlinesThe company team reviewed more than 100 names during the process, with 10 finalists. As often happens, the company’s final choice was not the first one that jumped out at them. (Company names, especially, require a little time for the layers of meaning and metaphor to unfold. This is actually an important tool for building brand engagement. As we recognize each new layer in the name, or the visual identity, we are rewarded with a little hit of pride for figuring it out.)

As the team lived with the top name candidates, one name stood out, as Belizaire explained in his blog post: “Finally, we chose Soluna for the brand because it tells our story the best.”

We couldn’t agree more.

Catchword is very proud to have partnered with John and the Soluna team and wishes them great success in greening the blockchain world.

Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources.

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