Domain Name Services

While trademark clearance can be extremely challenging, securing an exact .com can be even more difficult.

Startups, spinoffs, and renames often require a .com domain, or occasionally, another global top-level domain, also known as a gTLD. Multinational corporations often require the exact URL worldwide—meaning the .com plus potentially dozens of country code domains, otherwise known as ccTLDs.

Beyond creating names with a higher likelihood of domain availability or purchasability, we routinely assist clients with domain acquisition, assessment, and brokering. We keep up to date on the business, trends, and regulations of domain names and attend domain conferences every year.

Not every company needs the exact .com (not sure? see these guidelines), but every company beyond the smallest mom-and-pop should have a domain name. Catchword can help.

Domain Name Availability & Counsel
Our domain-name availability services include the following:

  • Search to determine .com availability of name candidates and assessment of purchasability
  • Determination of market value via comparables and negotiation strategy
  • Development of common mistypings and suggestions of alternate spellings that should be registered for forwarding to your site
  • Development of descriptors to add to your name if the exact .com is not available
  • Counsel on whether gTLDs should be purchased

Domain Name Brokering
We can also help with the acquisition of your new domain. For unregistered domains, we can guide you through purchase and registration. If you wish to acquire a domain that is already registered, we may assist you or refer you to one of our expert domain name broker partners.

Blog

Congratulations to PSI Services, global workforce assessment and management solutions provider, on a very successful 2018, with major content acquisitions as well as rollouts of several new products. Catchword is proud to have partnered with PSI to develop names for these new solutions as well as marketing messaging for the testing giant.

PSI has been delivering assessment programs to help people achieve for more than 70 years. The company decided to enliven its marque with new messaging and brandable product names.

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions:

  • True Talent: a cloud-based assessment platform, including more than 500 of the world’s top online assessments for hiring and development
  • Bridge: remote proctoring technology that seamlessly connects with any test delivery system and supports every phase of assessment
  • Dimensions: a comprehensive and customizable platform for test generation, delivery, and reporting

The new tagline needed to express the company’s core business while resonating with the company’s varied customers: students, job seekers, academic institutions, and employers. PSI ultimately chose two of the Catchword candidates: “Testing Excellence,” to be used as a traditional tagline with the company logo, and “Where People Meet Potential,” to be used as a marketing message.

The double meaning of “Testing Excellence” makes it clear that PSI both assesses qualifications and provides premium testing technology. “Where People Meet Potential,” which conveys both the company’s role as a place to encounter your future and its ability to help you reach your potential, is a great summary of the company and now headlines the site’s Home and About Us pages.

Catchword looks forward to further collaboration and wishes PSI all the best for 2019!

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