Catchword Basics

Sometimes all you need is a topline. Below you’ll find basic information about Catchword. To understand how Catchword distinguishes itself from other naming and branding agencies, check out our “Why CW” page.


»  Founded in 1998.

»  Offices in California and New Jersey.

»  Our team is comprised of seasoned naming and branding professionals, creative wordsmiths, brand and naming strategists, designers, a linguist, and an attorney.

»  Member of the Global Naming Network (GNN).

»  Core capability: product, service, and company brand name development, including masterbrands, sub-brands, spin-off brands, ingredient brands, platform brands, and division brands.

»  Other capabilities: naming strategies, architectures, and protocol, trademark screening, linguistic and cultural screening, domain name screening and brokering, and name validation research.

»  Our agency works in virtually every business space, including:

  • Food & Beverage
  • Technology (B2B and B2C)
  • CPG
  • Automotive
  • Lifestyle
  • Finance
  • Professional services
  • Industrial
  • Healthcare / Biotech

»  Some of our most recognizable clients include Starbucks, Nike, HP, Intel, Unilever, Cisco, Corning, Wells Fargo, Allstate, Volkswagen, Canon, and McDonald’s.