Laurel Sutton

June 21, 2012

“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with clients once a month Of course, the reason there are so many car names is that there are so many cars! And it seems like car manufacturers, while continuing to refresh mainstay […]

Mark Skoultchi

February 7, 2008

I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message with a comic-inspired font treatment. Even the exclamation point in the logo fits into the […]