CatchThis Blog / website names

Maria Cypher

March 17, 2011

As an amateur guitar player, I get lots and lots of guitar-related emails from descriptively named outfits like Guitar Instructor.com, Guitar Edge, Guitar Center, etc. So it was with a little chuckle that I opened my first-ever email from GuitarSquid, “a website that pulls all of the guitar news you can stomach into one convenient […]

Mark Skoultchi

March 31, 2008

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your […]

Mark Skoultchi

November 9, 2007

I’ve been experimenting with Pandora lately, that increasingly popular music matching website otherwise known as the “music genome project”. Pretty cool stuff actually. So far, fairly accurate. It hasn’t once suggested I’d like The Who (sorry sorry – inside joke). Most people have some idea of who Pandora was, or at least they know something […]

Burt Alper

August 16, 2007

Did anyone else catch Stuart Elliott’s piece in yesterday’s NYT on TIAA-CREF promoting their .org status as a differentiator? I guess now that saying “.com” is assumed, those people with something else to say might as well try to capture the moment. We naming consultants were not so impressed. They overlooked the fact that .org […]

Burt Alper

June 25, 2007

Two of my favorite social networks both have somewhat risky brand names. Yelp is a great tool to share opinions on almost any consumer experience (restaurants, hair salons, car sharing services, etc.). Flickr is the hottest way to store, share, and print digital photos. The word “yelp” means a sharp high-pitched cry. “Flicker” is the […]