CatchThis Blog / vocabulary

Maria Cypher

July 21, 2011

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief¬†before beginning any naming exercise.¬† The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and domain requirements. Once our creative brief has been approved by key stakeholders, we are ready […]

Mark Skoultchi

December 16, 2010

Consider the Seven Deadly Sins: wrath, greed, sloth, pride, lust, envy, and gluttony. At Catchword we consider them essential parts of every contemporary wedding reception. Although the list has been in its current form since the fifteenth century–even immortalized in a painting by Hieronymous Bosch–each of the words has held up very well, still just […]