CatchThis Blog / toy naming

Mark Skoultchi

February 18, 2009

LeapFrog just announced Zippity, the newest product in their exciting line of educational games for kids. We loved working with LeapFrog and Disney to create the product name Zippity. We like that the name conveys quick, fun action — Perfect connotations for a game that educates through fun movement. The subtle reference to the folk […]

Laurel Sutton

October 3, 2008

And gives it a good review, too. Did I mention we named Didj? It was one of the most fun projects we’ve done for LeapFrog!

Mark Skoultchi

September 5, 2007

This morning, I heard on NPR that Mattel had announced yet another toy recall, and even though the size of the recall relatively small, I think they deserve a lot of credit for their proactive and upfront approach to this problem. The topic has caught the attention of Harvard Business School professor John Quelch in […]