CatchThis Blog / tech naming

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Erin Milnes

September 4, 2018

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America. Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company […]

Erin Milnes

March 6, 2018

Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In anticipation of the move, and to better communicate its current brand, PhishMe worked with Catchword […]

Alex Kelley

June 8, 2017

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means of getting from the downtown Oakland saloon to your hideout in the Berkeley hills is called […]

Alex Kelley

April 13, 2017

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Alex Kelley

February 14, 2017

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason they named it Caavo, and the reception is pretty fuzzy. At first I thought it could be […]

Alex Kelley

October 20, 2016

In advance of their IPO, Snapchat is lopping off the “chat” part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming, “Gotta check my snaps” or “Just sent you a snap” or “I can’t believe you […]

Erin Milnes

August 4, 2016

Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received runner up honorable mention in the Botathon. It seeks to end the frustration of diners […]

Erin Milnes

March 31, 2016

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which we discussed last week. But these aren’t the only ways to build a name. Eponymous […]

Jed Rendleman

December 10, 2015

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that it would be changing its name to Verily. Although it hasn’t generated as much buzz […]

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