CatchThis Blog / syllables

Burt Alper

October 29, 2008

To borrow an old gag from Mike Myers, be careful not to put the wrong emPHAsis on the wrong sylLAble. When we founded Catchword 10 years ago, we struggled with what we would call our new company. After putting ourselves through the same rigorous naming process we now subject our clients to, we settled on […]