CatchThis Blog / social network naming

Jed Rendleman

December 24, 2015

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated into a number of stars. There’s actually a whole niche of Amazon products whose sole […]

Alex Kelley

February 4, 2015

‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but what if I ask nicely? What if I have two or twelve links that I— —No! No more mollycoddling and second chances by social networks that just let you throw [an anagram of This.] against […]

Mark Skoultchi

December 7, 2009

It makes sense that the granddaddy of social networks would try to prove it was hip with one last hurrah. I’m sure the board of directors or the management team has grand plans for how to make Friendster relevant again. But, there are a few problems with their relaunch strategy. The simple fact of the […]

Burt Alper

June 25, 2007

Two of my favorite social networks both have somewhat risky brand names. Yelp is a great tool to share opinions on almost any consumer experience (restaurants, hair salons, car sharing services, etc.). Flickr is the hottest way to store, share, and print digital photos. The word “yelp” means a sharp high-pitched cry. “Flicker” is the […]

Create the Perfect Brand Name