CatchThis Blog / slogans

Alex Kelley

June 9, 2015

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and their strategists try do the same: capture a candidate’s essence in a salient soundbite. Here’s […]

Mark Skoultchi

July 30, 2010

A tagline is a tricky little beast. It needs to get right to the heart of the brand  and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When it absolutely, positively has to be there overnight.” Or Nike’s iconic “Just do it” which […]

Maria Cypher

October 19, 2009

I’m really proud to announce the world premiere of a film we helped to name, Race to Nowhere. (Catchword also created the tagline: “The Dark Side of America’s Achievement Culture.”) The film, which premiered to packed theatres this weekend at the Mill Valley Film Festival, is a documentary about the high-stressed lives faced by today’s […]

Mark Skoultchi

January 13, 2009

Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all over the place. You’ve got: Second Life, Google’s Lively (RIP), There, Meez, Zwinky/Zwinktopia, Entropia, and Active […]

Mark Skoultchi

August 2, 2007

I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze. Did the folks at AM/PM […]

Laurel Sutton

November 17, 2005

When I was a student at Rutgers, there was a proposal to change the name of the school’s teams, from the “Scarlet Knights” (Rutgers’ color is red) to “something more reflective of the state of New Jersey”. My suggestion, which won some kind of award in the school paper, was to change the name to […]