CatchThis Blog / reusing brand name

Alex Kelley

November 16, 2016

Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called “Scion Hotels.” The most conspicuous part of the name is actually an absence… where’s the T word? Why not give some nod to the name Trump, which has been the cornerstone of […]