CatchThis Blog / renaming blunder

Mark Skoultchi

June 16, 2014

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition by   by Pricewaterhouse Coopers)—well, that was a new one. You read it right: Strategy&. The […]