CatchThis Blog / rebrand

Alex Kelley

July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Alex Kelley

December 8, 2014

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would henceforth like to be known as an ambassador of “peace and calm” and be, as […]

Alex Kelley

March 27, 2014

This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition […]

Laurel Sutton

March 3, 2011

Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and the California Department of Social Services. I was part of a workshop focusing on the new brand: the overall goals and opportunities of branding practice, key messaging around the new CalFresh brand and opportunities to […]

Mark Skoultchi

December 21, 2010

There was news yesterday that HP has file for three new trademarks for mobile phones. This gives hope to the few loyal Palm fans that the Palm brand will live on under HP’s umbrella. The Palm brand might be loaded with baggage at this point, but the name has always been a favorite of mine. […]