CatchThis Blog / pet names

Mark Skoultchi

May 2, 2013

In my next life, I’d like to come back as a cat in the Bay Area. No, really. They have it made. Most of the pets in I know have their owners on a leash, and a very short one at that. They are coddled and cared for with no needs unmet. I’d say the […]

Mark Skoultchi

February 13, 2013

We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you’re just not satisfied with your significant other’s first name? Companies rename and rebrand themselves all the time. Using similar techniques, we’re confident you can do the same for […]

Mark Skoultchi

February 12, 2013

A kiss may still be a kiss, but the names we call our lovers have definitely changed as time goes by. And as a naming agency, we find it fascinating. For instance, while sweetness is as aphrodisiacal a metaphor today as it was in the 1300s, bats, mice and fish have thankfully gone out of […]

Burt Alper

July 17, 2008

Yesterday I met a kitten named Billy who is on a strict raw food diet at the advice of his animal communicator/chiropractor. Animal communicator?! A growing demographic of people include their pets as full-fledged members of the family and have the means to treat their pets like human children. (As Americans we name them like […]

Mark Skoultchi

March 6, 2008

There are times in product naming when delicacy has no place. Or is a lost cause at best. When you’re dealing with pet turds, for instance. At least, so decided the makers of the joyfully graphic DooDoo Voodoo, an earth-friendly pet odor and stain remover. I salute their gumption (while holding my nose); in this […]

Burt Alper

February 29, 2008

A friend of mine told me about a new fortified water for dogs. The name? “Fortifido”. Duh. Leaving behind the fact that someone actually took the time to create, and then brand, this stuff, I have to say I think the name is great. Distinctive, but relevant and fun. And I bet the .com domain […]