Leena Mehta

August 16, 2012

So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping through anything I can find in the seat back pocket in front of me. Why not bring my own reading materials? Oh, I did. It’s just that my book is on my Nook, and ALL […]

Laurel Sutton

October 6, 2011

Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s active and suggests exciting or arousing an interest in books. It also suggests illuminating the […]

Beth Gerber

October 21, 2009

Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon’s Kindle? Only time will tell. What we do know is that the Nook has a color touch screen and allows customers to share their e-books, both major competitive advantages over the Kindle. But what about the name? We […]

Create the Perfect Brand Name