CatchThis Blog / naming ROI

Mark Skoultchi

February 9, 2009

Just read this article on how marketers do a poor job of marketing Marketing. Very interesting perspective. The simple, but brilliant point that Marketing is neither a science nor a profession helps explain the frequent (and often unfair) criticism of the discipline (although one could argue that Marketing is becoming both a science and a […]

Burt Alper

October 3, 2008

Those of us in the naming business have been looking for ROI data for an eternity. How can we justify the fees we charge if there‚Äôs no way to prove that changing the name actually impacts success? In a typical business name-change, there are too many extraneous factors that impact the success of a brand. […]