CatchThis Blog / naming consultant

Erin Milnes

July 27, 2017

Catchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, “‘The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,’ says Mark […]

Mark Skoultchi

April 15, 2009

As I read Amy Zipkin’s article in yesterday’s New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new brand name or to reconfigure an old one? The naming consultant in me would like […]