April 24, 2014
This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’ podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at the Eye, we cross-post new […]
May 10, 2011
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The companies that benefit most usually have a large customer base and can afford to heavily […]
August 3, 2010
Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating one. He also talks about the steps in a typical naming process, the kinds of […]