CatchThis Blog / military branding

The US Military just announced that their involvement in Iraq and Syria, where planes from the US (and elsewhere) have been making airstrikes for two months, will be known as “Operation Inherent Resolve.” Here’s the reconnaissance report: the name was first considered for the position and then rejected a few weeks ago. Several unnamed military […]

A few weeks ago, Laurel Sutton and I both commented on the name change of Blackwater to Xe (Laurel’s Post & Burt’s Post). The BBC published a timely piece on this and other recent name change efforts. I agree completely with the author’s notion that changing the name of a vilified institution (such as Blackwater […]