CatchThis Blog / Microsoft

Alex Kelley

March 3, 2015

The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite Magic Leap, and most recently, the HTC Vive. These names provide an interesting case study […]

Alex Kelley

April 28, 2014

Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows Phone 8.1. If that name sounds familiar, it’s because Cortana is a character—a virtual assistant, in fact—from the video game mega-franchise Halo (made exclusively for Microsoft’s Xbox). “Cortana” began as the code name for the […]

Mark Skoultchi

May 22, 2013

After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and this discrepancy could confuse anyone who isn’t an avid gamer.  The last Xbox was the […]

Maria Cypher

July 26, 2012

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface.  Not coincidentally, the device is expected to bow around the same time as Microsoft’s much-anticipated, touchscreen-optimized Windows 8 OS, which will be available to the public in […]

Mark Skoultchi

July 30, 2010

A tagline is a tricky little beast. It needs to get right to the heart of the brand  and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When it absolutely, positively has to be there overnight.” Or Nike’s iconic “Just do it” which […]

Laurel Sutton

April 21, 2010

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its stockholders. In that way it’s a lot like the iPad: an okay name that got […]

Laurel Sutton

April 15, 2010

This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even then, it was tough to find names for Silicon Valley companies that were interesting and […]

Laurel Sutton

October 7, 2009

At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK that spoofed the kind of awful management training videos that people come to expect at […]

Mark Skoultchi

July 30, 2009

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft’s Bing to power their searches. Um… Can anything less than a Microsoft takeover of Yahoo! be far behind? We here at Catchword always like to be forward thinkers. […]