October 19, 2010
As mentioned earlier in this very blog, I was honored to be part of the Perfect Business Summit in Las Vegas a couple of weeks ago. I gave a short talk on the importance of naming, which was well-attended, and lots of people came up to me afterward to ask questions about their own company […]
February 9, 2009
Just read this article on how marketers do a poor job of marketing Marketing. Very interesting perspective. The simple, but brilliant point that Marketing is neither a science nor a profession helps explain the frequent (and often unfair) criticism of the discipline (although one could argue that Marketing is becoming both a science and a […]